South Fire is a Mobility, Sports & Wellness start-up.

bicycle- Into the wild SouthFire

This is


South Fire Cycling

Our umbrella brands include;

South Fire Cycling  is an award -winning B2B umbrella brand dedicated entirely to helping organizations use a bicycle to achieve core business objectives. We help create solutions such as;

Alternative Transportation.

SFC is Bangalore’s award- winning leading proponent of cycling as a practical, sustainable healthy mode of transportation and recreation also consisting of a large diverse community of cyclists and outdoor enthusiasts.

  • Events –  South Fire Cycling has created marquee properties such as South Fire Cycle Nights, South Fire Cyclothon, South Fire Cycling Weekends, Corporate Team Outings, Bicycle Educational Rides  & more to cater to the growing need of outdoor, fun, bicycling experiences in South India.
  • Bike Program Consulting – We make clear, implementable recommendations including budgets and timelines. Our consulting work focuses more on – company bikeshare, loaner bikes, bike commuter support, on-site employee bike repair.
  • Bike Fleets + Infrastructure – We handle it all We’ve partnered with the best suppliers in the industry – Bikes of all kinds, GPS, Bike parking racks and shelters, bike repair stations, e-bikes and charging stations.
  • Onsite Operations –Bikeshare management, maintenance and repair. Rides, Classes, Events. Routing, Maps, resources for bike commute.
  • Employee Wellness – Finding ways to keep employees healthy pays off. Commuting by bike, if only for a day or two a week can make a significant contribution.

Partners include 

  1. Vodafone Cycling Marathon
  2. Embassy Group’s Pedal for the Planet
  3.  South Fire Zela Cyclothon
  4. Amsterdam Smarty City Program

South Fire Life  – Do Something New 

South Fire Life – We create curated experiences based on Lifestyle, Tourism, Adventure, Fashion Music, Insider Access, Travel & more.

Prashanth Ponappa

Prashanth Ponappa

Fitness Consultant

Prashanth is our outdoor fitness consultant & instructor.


Vikram Magal


Vikram Magal is the Head of Operations Also works at Magal Enterprises.

Aditya Mendonca

Aditya Mendonca


Aditya Mendonca is an  award - winning young entrepreneur.

Sreeram Nair

Sreeram Nair

Head of Adventure & Outreach.

  Sreeram Nair is a passionate Mountain Biker who has competed at the grueling MTB Himalayas in 2011.

Got introduced to South Fire Cycling’s –  Thursday bicycle nights through my friend way back in 2013. My family didn’t approve much of cycling in the night – “why would anyone do that” they would (still) say. I went along with my friend and it was such a pleasant riding experience. Felt soo ooo good riding on the usually busy roads in the chilly Bangalore weather. We have even ridden when it rained and it still felt awesome. Our usual ending at Lake View Milkbar for litchi ‘n ice cream was most relishing and well deserved. So were our stops on Mosque Road during Ramadan. Big Thanks to Aditya for this awesome idea and kudos for keeping this going!! Though I haven’t been able to make it to the rides this year, I will truly miss this when I move out of India. Highly recommended activity in Bangalore!! :)

Bangalore. Bikes. Binge & Peeps. What’s left? #SouthFireCycling

A whole load of fun, balanced with the right mix of road trails and good company to boot !! Check SouthFire Cycling  out for a bicycle ride and thou shall not be disappointed!

South Fire Cycling and its Founder has converted their passion  intoa brilliant platform for Bangalore where in people from anywhere and everywhere can join, form a team, meet new people and experience the winds of mighty Bangalore while one can pump the hell out of this sexy thing called a bicycle. So what more. Now all this takes a lot. I loved it.

South Fire Cycling offers the best cycle experience in Bangalore where shared space is normal and felt very safe all together. What a beautiful city! Green, culture, nice people and the best tour guide a board.

Love the thursday cycling nights concept! A really nice way to unwind and meet new people. Looking back, a year ago there weren’t too many cyclists around Bangalore and now we have people riding to work on their bicycles! The South Fire Cycling Community  is a great way + start to rekindle your passion for cycling. Plus what would be a better way to enjoy the Bangalore weather than on your bicycle!! :-)

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Talk to us



+91 98804 84187




H, Casa Langford, Eagles Street, Langford Town, Bangalore 560 025.


+91 99027 67505